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Notes from the field — CRM, integration, AI, and delivery craft.

Short, practical posts from practitioners who ship. Filters and search below help you find what matters fast.

Insights

Seven pitfalls when rolling out a CRM

Jul 21, 2025 • 6 min read

From over-customization to skipped training — lessons learned that keep your rollout on track.

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Event-driven integration: where to start

Jul 10, 2025 • 5 min read

From batch to events: topics, schemas, and replays — without boiling the ocean.

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Grounding AI with your CRM data

Jun 30, 2025 • 7 min read

Better tagging, summarization, and forecasts when prompts are anchored in your domain.

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Definition of Done that sticks

Jun 12, 2025 • 4 min read

Make quality visible: tests, docs, accessibility, and handoff checklists — every sprint.

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Choosing your API gateway

May 29, 2025 • 8 min read

Gateway considerations across auth, rate limiting, logging, and internal developer experience.

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Practical prompt patterns

May 18, 2025 • 5 min read

System, few-shot, and tool-use patterns that reduce variability and cost.

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